This clever little bag is Puma’s push at sustainability by replacing the traditional cardboard shoebox packaging. FuseProject were invited to rethink the shoebox & find ways to reduce the amount of cardboard required. The new design incorporates a cardboard sheet, with the shoes wrapped within a bag, complete with handle, reducing 65% of the cardboard required. This is set to roll out at in 2011. Has anyone seen it?
You may want to see what New Balance is up to on sustainability, it’s a brand war.