Girl vs Dog, Gin no Sara CM (English Sub)

Gin no Sara is one of the traditional businesses who have been edgy in their advertising. In this commercial, a late night hanky panky gets disturbed by a stray dog. It’s a case of a girl versus a dog. Let’s see how this wraps up. It’s all about the ability to identify materials.

You’re not that smart, you know?

You are not so smart when you choose to eat the cupcake & not the salad, got to the club instead of hitting the books & wonder why you never get to the deadlines you set, such as pushups. It’s not about choices but understanding that you have to outsmart yourself to be productive. We wait till the last minute to buy our christmas presents. “You are not so smart” is the title of the new book by David McRaney on how to manage procrastination, a primal desire for pleasure & novelty.

Dubstep Guns by Corridor Digital

This piece is some awesome visual effects done by the talented team at Corridor Digital. It’s the integration of dubstep with japanese like uber super power pulse rifles, though they look like NERF guns during closeups. Corridor Digital does short films for the joy of the world, at the same time, they produce commercials. They have new work every other week on Youtube. Enjoy.

Clever Little Bag by Puma & FuseProject

This clever little bag is Puma’s push at sustainability by replacing the traditional cardboard shoebox packaging. FuseProject were invited to rethink the shoebox & find ways to reduce the amount of cardboard required. The new design incorporates a cardboard sheet, with the shoes wrapped within a bag, complete with handle, reducing 65% of the cardboard required. This is set to roll out at in 2011. Has anyone seen it?

You may want to see what New Balance is up to on sustainability, it’s a brand war.

Sprite Zero Skate and Splash

Sprite Zero creates “Skate ‘n’ Splash”, an interactive video which allows you to control the skater, executing stunts while in high air by 4, 5, 6, 7 & 8 on your keyboard. This is all done within Youtube. The only portion to watch out is to have the video fully loaded. There’s a secret button 9 which you can press. I’m not going to tell you what it’s all about.

You may want to check out another interactive video Deliver Me to Hell by Hell Pizza of New Zealand.

The Team, a short film for Singapore

Director Ray Pang‘s latest work for Cine65, The Team, is a nostalgic representation of the Singapore Lions football team back in the 90s. There was a day when Singapore won the Malaysian Cup. In today’s world, race seems to highlight differences more than the common humanity. How has the last 20 years changed the perception of race by the population? I leave you to watch the film & find out.

Vote for The Team in Cine65 2011.

The Lady by Luc Besson Trailer

The story of Aung San Suu Kyi of Burma is told through the lens of renowned director, Luc Besson in this true to story account starring Michelle Yeoh as Aung San Suu Kyi & David Thewlis as her husband. Aung San Suu Kyi is a pro democracy opposition politician in Burma’s heavy handed political arena.

She is the third child & only daughter of Aung San, considered the father of modern Burma. Stay tuned for more details of this film.

The Making of TRON Legacy (Behind the Scenes)

Learn about the techniques & technology being the rehash of 1982 cyber flick TRON. See the thoughts behind the lightcycles, computer generated graphics, the new Kevin Flynn & the hot ISO, Olivia Wilde. Behind the scenes footage of a great piece of digital work. Joshua T. Nimoy gives the lowdown on the algorithms behind the art of TRON Legacy.